Swot of Taobao

Business Taobao online calling platform Strengths 1. The leading individual occupation online platform in Asia interpretd B2C and C2C e-commerce caper fashion model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without exploitation traditional retail channels. 3. Connect with a reliable payment manner and online trading & paying constitution (Alipay ) 4. A well-kn profess brand for online trading platform in course field that tramp attract businesses to espouse and be the alliance with Taobao. 5.Gather millions of domestic businesses, personal customers, planetary businesses and global customers (users) to apportion and access to a variety of products and services (in a lower price) without constrains of measure and distance. 6. Self-help system is promoted to make users have better personal trading place. 7. Strategies desire 7-day/30-day Safety Guarantee for Shopping and Shipping/ Shopping Insurance, in Taobao plant up customers confid ence. 8. Rich human resources to have a better growing for the business.Weaknesses 1. There argon many counterfeit and pirated goods appeared in Taobao as the superintendence is poor. It damages the confidence of the buyers who have bought the fake one while the change of sellers who are selling genuine is alike affected. 2. Credit evaluation system is not comprehensive with poor management while sellers can slow delete a bad comment or evaluation from users (or they can pay and hire someone to evaluate positive comments). It provides low book of facts values for users. 3.Without effective control, Thousands of online advertisement increased causes the falsity of the advertising also increased. 4. The trading models of Taobao are easily being copied. For example, the Group buying straight off in Hong Kong was originally started in Taobao. 5. Businesses might withdraw from Taobao and to have their own trading and shopping platform/ they volition distribute their resources in divergent online trading platform when they expand to a certain business scale. then those businesses will become the competitor of Taobao. . Personal information leak whitethorn happen, including names, phone numbers and home addresses when businesses get all these information. 7. Taobao does not provide a natively English version for the platform. It limited its expansion in global market. Opportunities 1. The increasing usage of the Internet and technology development helps the expansion of Taobao. 2. The smartphone technology increases the efficiency and convenience of online shopping and builds up an efficient network business culture.People are confident and motivated to buy more. 3. Government launched a take of policies to standardize the operation and development of antithetic industries. It indirectly provides an elastic and gratuitous developing environment for online trading platform. 4. Different banking system corporates with Taobao (alipay) to launch different s ystem to provide more services for online users, such as bills payment, indemnity or auto paying expenses. 5. The growing economy in china encourages peoples consumption on online shopping platform.Threats 1. Different competitors in Asia is following goat Taobao and sometimes that its mail is threatened, such as QQ Mall, 360buy, Amazon. cn and so forth 2. There are many new online paying platforms appeared to challenge the position of Alipay, such as Tenpay (by Tencent) , Baifubao (by Baidu) as they fail to corporate with some tertiary parties (banks, insurance companies) . 3. The quality of different logistic service providers is uneven. There are many complaints about courier stealing goods/damaging goods from customers at Taobao.It will affect Taobaos expansion until they build up their own taxonomical and uniform logistic system. 4. Government policy about e-commerce business model is not fully established. Existing law and regulations always fall behind to define the att ribution of the burden of proof. It somehow causes online transaction disputes between buyers and sellers. 5. conventional shopping platform provide a direct way for customers to look, have and touch with the product. A big market will still junction with traditional trading platform (like malls, markets or shops in real).