Marketing Applications of Internet Marketing Essay

Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications much(prenominal) as their web posts, third-party websites and e-mail marketing as means of An advertising medium. For example, BP plc and its subsidiary companies, such as Castrol Limited, uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels and lubricants. A direct-response medium. For example, easyJet uses sponsored links when a user is researching a safety valve using a search engine to prompt them to directly date the easyJet site by clicking finished to it. Similarly the easyJet e-mail newsletter displace to customers can encourage them to click through to a web site to generate sales. A platform for sales transactions.For example, easyJet shell outs flights online to both consumers and business travellers. A lead-generation method. For example, when BP offers content to business car managers about selecting the best fuel for ac association cars in order to identify interest from a car sink manager. A distribution channel. For example, for distributing digital products. This is often specific to companies with digital products to sell such as online music resellers such as Napster (www.napster.com) and Apple iTunes (www.itunes.com) or publishers of written or video content.A customer service mechanism. For example, customers servicing themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. For example, easyJet uses its e-mail newsletter and tailored alerts about special deals to help come about its customers and engage them in a dialogue to understand their needs through completing surveys and polls.