Sunday, March 3, 2019

Marketing Applications of Internet Marketing Essay

Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications much(prenominal) as their web posts, third-party websites and e-mail marketing as means of An advertising medium. For example, BP plc and its subsidiary companies, such as Castrol Limited, uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels and lubricants. A direct-response medium. For example, easyJet uses sponsored links when a user is researching a safety valve using a search engine to prompt them to directly date the easyJet site by clicking finished to it. Similarly the easyJet e-mail newsletter displace to customers can encourage them to click through to a web site to generate sales. A platform for sales transactions.For example, easyJet shell outs flights online to both consumers and business travellers. A lead-generation method. For example, when BP offers content to business car managers about selecting the best fuel for ac association cars in order to identify interest from a car sink manager. A distribution channel. For example, for distributing digital products. This is often specific to companies with digital products to sell such as online music resellers such as Napster ( and Apple iTunes ( or publishers of written or video content.A customer service mechanism. For example, customers servicing themselves on by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. For example, easyJet uses its e-mail newsletter and tailored alerts about special deals to help come about its customers and engage them in a dialogue to understand their needs through completing surveys and polls.

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