Family and Unilever

2. 1 Macro milieu 2. 1. 1 Economy residential a) Economic -The policy of the Vietnamese industry is mutually agreed to hold the economy of Vietnam fol number 1ing the trend of industrialization and modernization giving precedency to attract unconnected investment, especially from transnational companies and multinationals such as Unilever to append its budget. The domestic market (wholesale, retail, flow of goods, etcetera ) has grown much to a greater extent.And nucleotide in major cities, especially Ho Chi Minh City defy been adequate investment, first on a par with other countries in the region. -Unilever Vietnam as the consumer goods market in this new, more land to business. -Economic result of Vietnam is low possibility that high consumption of products. -Finance, Vietnam credit growth, the stock market is fragmented. In addition, telecommunications systems, communications, teleph nonpareil charges, postal and Internet have the highest rates around the world.So, it th e presentation of the Internet in business is not possible for Unilever, although the society has repeatedly refers to this goal as a way to reach customers and promote your products successfully in industrialized countries. b) Population -In addition to the extended family model non-traditional get married family. Also added and growing one share, and have major differences in consumer finding model extended family. -Distribution of universe in Vietnam is very uneven.Rural population lives in 72% Large-scale population of 86 million batch (13th in the world), rising by around 1 million per year. $ Hardworking, eager to learn, is considered assailable knowledge, new technology. So promise quality human resources for Unilever -Vietnam Educational direct is relatively high, especially in urban areas. A lot of people graduating from high school and college compared to other countries further intellectual labor in Vietnam better performance excellence in technology-so this is an abundant human resources for the company. Vietnam has a young population structure and popular model extended family (including grandparents, uncles, etc. ) opportunities for Unilever because this is the companys target customers. -Population-planning policies of the government will make in the next some decades, young people will grow old and aging population structure is no longer an advantage for Unilever. In addition, the extended family in the middle (the most common family structure in Vietnam), the cho internal-combustion engine of buy a product, especially high-end products, generally considered very carefully.So, host consumption of in-person care items (personal care) not as much as senior SSWD group (single, separate, widowed, divorced) in the capitalist countries. 2. 1. 2 Politics and law a) Political In the context of terrorism, war, epidemics, etc. Recently, the Vietnamese politics is considered stable and was selected as one of the safest destinations in Asia-Pac ific own, and bring peace of mind to investors. Unilever-a world renowned company with strong financial background has decided to set up a branch in Vietnam Unilever Vi? t Nam.We show that they also felt good political environment in our surface areas favorable conditions for long-term growth of the company. b) Legislation Legal system more complete, create favorable conditions for foreign companies such as Unilever to promote investment, business Done still give up opinions (both excess and insufficient, inconsistent, overlapping Our countrys economy is on track to develop stronger, deeper integration into the world economy, thus modifying, perfecting the legal system that are consistent with global law is very same urgency. 2. . 3 Nature and technology a) vivid Vietnam is located in a relatively favorable position in the region, with a long coastline, many large seaports to facilitate the export of goods when Unilever began to decoct on exports in the near future. Hot and h umid tropical clime is not suitable for some products originating from the parent company in Europe. Vietnam in particular rich source of medicinal raw materials for the production of consumer goods as vigorous as research products. b) Technology -In terms of the countrys technology still weak, so Unilever bring their echnology not only their most advanced -The change in production technology at the plant is small, even if it was done in the branch Unilever in another markets. The only change when the demands of the competition. -Because Unilever consumer goods production has more or Technology fairly stable 2. 1. 4 Culture and golf-club Vietnam has a very diverse culture, rich and rich -Vietnam is a country of religious freedom to distribute, advertise products not subject to many constraints overly strict as many other Asian countries. Vietnam state theology is Buddhism, traditional customs and rites bold Asians. Culture regions, provinces, districts and villages. 2. 2 Micr o Environment 2. 2. 1, customers Lipton target customers are elderly or middle-aged (30-50). They will be making decisions for the majority of problems in life, including the choice of the consumer to buy the product. Many tea leaf drinkers choose Lipton because it is really inexpensive and you can get it just about anywhere. It is surprising that more people do not drink tea, as they would longer, happier and healthier lives if they did (Winslow 2006).Furthermore, some customers think that taking anti-oxidants are healthy, thus, customers drink a couple of gallons per week Tea makes you look younger too and gives you animation as well. 2. 2. 2 Competitors One of the major competitors for Lipton in the world ice tea market is Nestle Refreshment Company, maker of Nestea Ice Tea, known competitor for Lipton ice tea. Like Lipton-Unilever, Nestle Refreshment Company has speculative agreement with another soda manufacturer, Coca Cola.