Nike Business Case

[pic] Assignment 1: Nike Case Study Marketing circumspection 488915 brisk by: Table of Contents Nike Company overview4 large instruction and market (behavioral) environs of the community5 Nike Macro Market Conditions tender Analysis:5 Nike Macro Market Conditions Porters Five Forces6 Determinants of Consumer buy Behaviour7 Nike - Unique merchandising Proposition8 Nikes Marketing Mix (4Ps of Nike Inc.)9 Product9 value12 Place13 Promotion15 potential difference future developments for the company18 tog up Analysis18 Future Potential for the Company19 bright similar quality and range public immense - NIKEiD19 Being a socially responsible company19 Develop new products and do:20 position nail new markets20 References:22 Nike Company overview Corporate foreign mission To bring breathing in and innovation to every a thlete in the world Group The company was founded on January 25, 1964 as Blue Ribbon Sports by standard Bowerman and Philip Knight, and officially became Nike, Inc on May 30, 1978.

NIKE Inc based near Beaverton, Oregon, is the worlds spark advance designer, marketer and distributor of authentic acrobatic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include borecole Haan, Converse Inc and Hurley external LLC. Cole Haan designs markets and distributes luxury shoes, handbags, accessories and coats. Converse Inc designs markets and distributes athletic footwear, ! apparel and accessories. Hurley outside(a) LLC designs markets and distributes action sports and youth lifestyle footwear, apparel and accessories and lastly Umbra Ltd a leading United Kingdom-based global football game (soccer) brand. Employees Nike employs 38000 wad globally Manufacturing Nike has contractual agreement with over 700 shops worldwide and in any case has 45 countries outside the United States...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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